Identify problem spaces and market opportunities. Hold empathy with the customers to understand their needs.
Define the reason to build a product, and what needs to be built. Prioritize and solve the most important problems first.
Bring in cross-functional teams to turn an idea into a launched product. Lead the teams in realizing the long-term vision of the product.
Identify and become an "expert" the problem that you will be solving for the product that you are working on.
Create a lo-fidelity prototype, such as a user story or storyboard, for your solution.
Learn about and create a testable MVP for your solution bsed on your lo-fidelity prototype.
Test your initial assumptions by gathering customer feedback on your MVP.
Create a more valuable product by iterating on you MVP based the customer feedback that you gathered.
You made through the whole journey! It's time to present your product to others and share what you have created.
VP of External Relations
VP of Marketing
VP of Events
Marketing Committee Member