UNC Product Management Club

"Life's too short to build something nobody wants" -Ash Maurya

Identify problem spaces and market opportunities. Hold empathy with the customers to understand their needs.

Define the reason to build a product, and what needs to be built. Prioritize and solve the most important problems first.

Bring in cross-functional teams to turn an idea into a launched product. Lead the teams in realizing the long-term vision of the product.

Step 1: Ideate

Identify the problem you want to solve

Identify and become an "expert" the problem that you will be solving for the product that you are working on.
Step 2: Design

Create a lo-fidelity prototype

Create a lo-fidelity prototype, such as a user story or storyboard, for your solution.
Step 3: Build

Create a hi-fidelity prototype

Learn about and create a testable MVP for your solution bsed on your lo-fidelity prototype.
Step 4: Learn

Test your initial assumptions

Test your initial assumptions by gathering customer feedback on your MVP.
Step 5: Iterate

Improve your MVP

Create a more valuable product by iterating on you MVP based the customer feedback that you gathered.
Demo Day

Pitch your product feature to stakeholders and the rest of the club

You made through the whole journey! It's time to present your product to others and share what you have created.
Let us be
a part of
your story!